Harris Tweed makers target India and America

By Michael MacLeod

SALES of Harris Tweed are soaring in India, but the famous Scottish wool still can’t crack America.

An unprecedented surge in demand has seen Scotland’s largest tweed producer appoint a dedicated agent in the sub-continent.

And now a promotion drive will see Lewis-based Harris Tweed Hebrides try to re-awaken interest in the USA.

The firm scooped three major orders from India by complete surprise and want to cash in on the country’s “burgeoning middle-class.”