House builders reported for travel gaffe

By ALEXANDER LAWRIE

AN AWARD-WINNING house-building company has been reported to the advertising watchdog for telling potential home-owners the journey from Dunfermline to Edinburgh takes just 15 MINUTES.

Redrow have landed themselves in hot water with the Advertising Standards Authority for trying to cut the travelling time from the Fife town to the capital.

The line appeared in the company’s spring/summer ’09 brochure and was spotted by an irate commuter who claimed the only way to make the journey in that time would be to make the trip “in a helicopter”.

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