By Michael MacLeod
CHOCOLATE giants Mars have scored an own goal with Scots football fans for “treating the UK as if it’s England” in their latest branding drive.
Angry Tartan Army followers have spotted England’s Three Lions logo on the famous sweet bar three months before the 2010 World Cup kicks off.
The Britain-wide campaign is proving hard to swallow for Scotland fans who say they are “fed up” of hearing about their rivals playing in the South Africa tournament before it has even started.
Continue reading →
Sunday, February 21, 2010
Categories: 1, Scottish News, Sport, UK & World . Tags: 2010, 2010 world cup, 3 lions, brand, branding, campaign, candy, confectionary, Deadline, Deadline News, Deadline Press, Deadline Press & Picture Agency, Deadline Scotland, edinburgh, Edinburgh News, englad, england, english football, football, hamish, hard to swallow, logo, Marketing, mars, mars bar, media, overkill, Photos, pictures, scotland, scots, scottish football, scottish media, scottish news, sweet, sweets, three lions, video . Author: michaelmacleod1 . Comments: Leave a comment