Recession drives nightclub to target “divorced, single and dumped”

By Rory Reynolds

A STRUGGLING nightclub giant is appealing to richer clubbers who are “divorced, single and dumped” because their 18-24 target market has been crippled by the recession.

Luminar – which has clubs across Scotland – are appealing to single men in their 30s and 40s to re-visit their youth at the firm’s venues.

The company is also planning to lure online daters – of which there are an estimated 15 million in the UK – away from the computer and back to the dance floor.

Luminar – Britain’s largest nightclub operator – found itself under severe pressure as more of its customers lost their jobs.

Shares have tumbled by a third, with sales falling by six per-cent in the six months up until August 27, and a further drop this month due to poor weekend sales figures.