BBC Alba costs £150 per viewer

By Cara Sulieman

BBC SCOTLAND has spent a whopping £30 million pounds on their Gaelic language channel, without knowing exactly how many people are watching.

BBC Alba received the cash while bosses ordered independent auditors NOT to count the number of viewers.

The only figures available for the specialist channel come from the corporation themselves, who admit only 200,000 a week tune in.

This means spending on the channel equates to £150 per viewer.